An Opportunity

While the younger generations have fueled the “experience” economy, investing doesn’t appear to be one of those experiences. A majority of Millennials do not invest in the stock market. According to a Gallup poll from 2017, less than half of young Americans are putting their money in stocks. And according to a survey from Bankrate, only 23% of those aged 18-37 believe the stock market is the best place to invest funds they won’t need for 10 or more years. That’s significantly less than older generations, where 33% of Gen X and 38% of Baby Boomers say they prefer investing in equities over other methods of saving, such as holding cash, real estate or Bitcoin. The generation of Millennials, the children of the stock-loving Baby Boomer generation, haven’t yet developed a deep relationship with the stock market like their parents may have. What are the top reasons for avoiding individual stocks or equity funds? Researchers point to the 2008 market crash and the market’s latest volatility as the main reasons why Millennials mistrust and hesitate. According to a Blackrock study, nearly half of Millennials say investing is “too risky”. Another reason so few invest is that they can’t afford it. 4 out of 10 say they don’t have enough spare income to squirrel away for the future. And that’s not just a problem of the younger aged generations, but also of older ones: Nearly half of all Americans, 48%, say lack of money is their main barrier to investing. A quarter of respondents say they keep out of the market because they don’t understand market dynamics.

We need to put investing back on the radar.

For those who mistrust and hesitate, for those who say stocks are too risky, for those who can’t afford to invest, and for those who say that stock-trading is too complicated, we need to put investing back on the table. In an economy where attention is scarce and time is the new currency, we have to connect our interest and our attention with the idea of wealth creation.

So, what if we could connect the value of our attention with the capitalistic activity of investing, turning attention and followers into a financial asset?

With the advent of Blockchain technology, we can now make attention a tradable commodity. With cryptocurrencies, any asset that has a monetizable value (products, currencies, commodities, valuable items, services) can be digitized, stored and traded on a Blockchain. Anything that has an attention or emotional value (ideas, causes, passions) can likewise be digitized, stored and traded. With this new technology, we can open the gateway to a market that doesn’t exist today. We can democratize the market for investing so that everyone can participate. Blockchain liberates everyone, giving the freedom to invest in anything humanity values. With tokenization, we can create a market for ideals, passions as well as goods and services. We can operationalize attention, a purpose or an idea and put a price tag on it.

Imagine a world in which the paradox of aggregation is benefitting all and the paradox of accessibility doesn’t exist.

A world in which everybody can participate in the market no matter how small their assets.

A world in which everybody is free to invest in whatever he or she believes in.

A world in which investments have no limits or gatekeepers.

A world in which the money goes to assets you value, for the returns you desire.

A world where we can show support by not just a “thumbs-up” but with financial participation.

For that world to become reality, we have Fyooz.

In a system where capitalism is a prime determinant of value, we preserve what we value and what matters to us by creating a global marketplace for everything we value. We fuse followers with purpose, supporters with talent, and fans with brands. We fuse attention and investment. We fuse followers and participation. We fuse value with profit. We fuse everything. We are Fyooz.