Thank you dear community for the support in 2020
As the year draws to a close, we would like to take this opportunity to look back at the Fyooz milestones and look ahead to the new year. But most of all, we would like to express our gratitude for the great cooperation, support and trust we received from you in 2020.
First, a look back at the past few months:
Fyooz is picking up steam on social media. Our posts on Twitter, our strongest channel, reach over 100,000 organic impressions. At the same time, we are expanding our influencer network and partnerships with a view to listing our first major A-celebrity.
Thanks to active marketing, the awareness of Fyooz is continuously increasing, and the collaborations around the globe bring Fyooz into the international crypto media.
In mid-November, Fyooz signs its first contract with a superstar. With Lil Yachty, who has over 15 million followers on social media and several hundred million streams, the proof of concept is provided outside of Switzerland and is also a touchstone for our contracts in an international environment.
In addition, we sign an advisor contract with Dre London, manager of Post Malone one of the most successful music managers these days.
All this brings Fyooz some momentum. The organic reach increases tenfold compared to October to over 1 million organic impressions on Twitter. For the first time, a number of mainstream media also report on Fyooz.
For Lil Yachty’s listing on December 1, 2020, Fyooz makes it into Forbes Magazine. Lil Yachty Sells Out his Social Token in 21 Minutes.
Over 200 media articles about Lil Yachty and Fyooz appear worldwide within 24 hours. Among them are influential mainstream media like Hypebeast, Highsnobiety, Complex Magazine, Source Magazine, XXL, BET or Yahoo. The accolade in the crypto world comes to Fyooz with its coverage onCoindesk.com. These days, more than 900 million potential readers are reached, which corresponds to an advertising performance of more than 22 million francs. We have thus managed to lift Star Tokens from the crypto scene into the mainstream media and come an important step closer to our goal of making the tokens suitable for the masses.
Fyooz gets in touch with Facebook co-founder and crypto pioneer Tyler Winklevoss. Fyooz launches Lil Yachty on Fyooz a few days after its launch on its Nifty Gateway, a digital art auction platform. A Fyooz-commissioned animation of the Yachty coin fetches an impressive $16,050 at auction, with the winner being Bill Lee, a well-known crypto VC who personally beat out Winklevoss.
Four days later, on December 18, the next rapper star on Fyooz, Lil Pump, is announced. The rap star reaches over 25 million followers on social media. Songs with Kanye West and especially his mega hit GucciGang with over 1 billion views on Youtube make the 20 year old US rapper one of the most successful entertainers in his genre worldwide.
And last but not least, Fyooz is collaborating with Sam Manhanga starting January 2021. Sam is one of the most important music influencers in the US and brother of the successful music manager and philanthropist Scooter Braun. Sam will support Fyooz with his huge network and longtime experience to make Fyooz even more attractive for the entertainment industry.
Meanwhile, Fyooz is already being cited by international blockchain pioneers as a pioneer in the field of “social money”. In December alone, Coindesk, the most important crypto information platform, wrote 5 articles about Fyooz.
We would like to take this opportunity to thank you all once again. Because you are all significantly responsible for the fact that we can look back proudly on the year 2020.
2021 will be all about social money. And Fyooz has set itself the goal of playing a formative role in this. Access to international celebrities will pave the way for Fyooz to bring Crypto to the masses — or vice versa: Fame into Crypto!
We are looking forward to going this way together with you! In this spirit, we wish you a happy new year in 2021.